Entries by SocialExpand

NuCellar.com – Wine Product Development, eCommerce, email marketing

NuCellar.com  – A flash sale site and eCommerce store selling wine to consumers nationwide. Heavy use of email and referral marketing. Store & cart built on the Shopify eCommerce platform. New product test: “Wine In The Cloud,” where all wines purchased at NuCellar and other area stores or wineries was stored, cataloged and shipped on demand. […]

VinMarketer – Optimized Sales Funnels for Wine Brands, e-mail marketing, website

Challenge: Helping wineries convert more touch points (tasting room and wine event visits) into useful contact info such as email? In essence, to expand the sales funnel to more of the “somewhat interested.” Suite of services assembled to provide services to solve issues. Website, blog & SEO work. Internet marketing: Email list marketing to winery tasting room […]

Red Road Construction – Niche Social Media

Challenge: Market and generate leads in a crowded yet “boring” B2C and B2B segment – home remodeling and construction. Solution: leverage niche social sites such as Houzz.com, with Profile Optimization and Social Media Strategy – Red Road Construction   

Owners Fed Up with Yelp’s Online Reviews

Are you trying to read the (fake?) newspaper article from our postcard mailer about Yelp and their treatment of businesses? Here it is in text form: Business Owners Fed Up with Online Reviews – Many Yelp for Help!   [pullquote]Business Owners Fed Up with Online Reviews – Many Yelp for Help! Sick of “one-star flamers,” or […]

Better Ratings = MORE REVENUE!

Yelp and other online ratings are a NUISANCE for a business, but can not be ignored! [bullets icon=”0070.png”] 90% of consumers say they find online review sites a trustworthy source and check them before making new purchase decisions. A harvard Business School study found that just a ONE-STAR rating decrease can reduce revenues by nearly 10% […]