Caffernet – New wine product positioning

Caffernet is a new wine product launching via Kickstarter. They needed to position the wine appropriately for Millennials while still maintaining a premium price point.


Copy writing / Branding & Positioning

Even the best traditions need an update, and your wine is no exception. Caffernet take it one step further. Caffernet is a lush, premium red blend infused with a touch of natural caffeine extract.

Do our grapes grow faster? Maybe. No comment. But we can tell you that each vintage of Caffernet is vinified with the utmost respect for the traditions and practices of centuries of winemaking, while still keeping an eye on the future, and the people who shape it. If you get a charge out of life, then Caffernet is for you.