Owners Fed Up with Yelp’s Online Reviews

Are you trying to read the (fake?) newspaper article from our postcard mailer about Yelp and their treatment of businesses? Here it is in text form:

Business Owners Fed Up with Online Reviews –
Many Yelp for Help!

 

[pullquote]Business Owners Fed Up with Online Reviews – Many Yelp for Help! Sick of “one-star flamers,” or users who visit sites like Yelp just to write nasty stuff, owners are at their wit’s end. Some fight back with their own positive reviews, only to be hit by the Yelp filter. “Why do only the low rating reviews show up, when I have three times as many good ones?” asks Restaurant Group owner. Claims of extortion are rampant. When she inquired about a negative review full of inaccurate facts, Local Spa owner says Yelp told her “’Advertise with us, and we can help you with that’” But Yelp plays it cool. “Yelp is not and never has been a pay-to-play site,” Yelp spokeswoman say…. [/pullquote]

 

 

Better Ratings = MORE REVENUE!

Yelp and other online ratings are a NUISANCE for a business, but can not be ignored!

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  • 90% of consumers say they find online review sites a trustworthy source and check them before making new purchase decisions.

  • A harvard Business School study found that just a ONE-STAR rating decrease can reduce revenues by nearly 10%

  • On the flip side, 4 out of 4 consumers have changed a purchase decision based on negative information they found online.

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Did you know: Filtered Ratings Can Be Unlocked?

Did you know: You Can Win More Business With Negative Reviews?

Did you know: There Are Other Ways To Show Ratings In Google?

[biginfopane color=”#ffa200″ textcolor=”#ffffff” href=”url” ]Want to see MORE revenue, for only a fraction invested?  Get your FREE analysis of your current standing and how much it can be improved. Leave your info below:  / /[/biginfopane]

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What is One Half A Star On Yelp! Worth To Your Business?

What is One Half A Star (1/2 star) On Yelp! Worth To Your Business?

If your business has three stars on Yelp! what would be your sales to move up to 3 1/2?
If you are at 3 1/2, how much more money will you make at 4 stars?

Previously, we could only speculate. And since many believed nothing could be done about the ratings (at least on Yelp!), it was considered a fools errand to ask about ratings and revenues.

But now, with new research, we have to open up the discussion again.

Help with your Yelp! profile, ratings, strategy!

The study is around restaurants, and concludes that 19% MORE reservations may be had with only a 1/2 star increase in rating. This is largely due to the fact that Yelp! rounds the ratings to 1/2 point increments. So restaurants which may have nearly identical ratings, but fall on either side of the cutoff number – for instance 3.75, for 3.5 or 4 stars – will see markedly different results in their business.

From the study’s authors:

People who submit reviews to Yelp submit something which is 1, 2, 3, 4, or 5 stars. Yelp takes these together and aggregates them to create an average rating for each restaurant. Then, it rounds that average rating to the half-star level. So restaurants are displayed with 3, 3.5, or 4 stars.
The true average rating, of course, is continuous and could be any number between 1 and 5 – so for example there are some restaurants have true ratings of 3.74, while others have a true rating of 3.76. We might think these restaurants are pretty similar in terms of food quality, service, etc. – whatever people take into consideration when making a review, they’ve ultimately reviewed these two restaurants almost exactly the same. But because Yelp rounds its ratings, the 3.74 restaurant will be displayed as 3.5 stars, while the 3.76 restaurant will be displayed as 4 stars. By making comparisons like that, we can see where there are differences in reservation availability between two restaurants which are almost exactly the same in terms of how customers review them, but which look very different on Yelp. It’s these types of comparisons which let us say that the only “real” difference between these two restaurants is Yelp – and when we compare restaurants like these, we see that the restaurants which just barely get 4 stars sell out about 19% more frequently than restaurants which almost get 4 stars. This is what lets us infer causality.

And this effect is no doubt similar in other, non-restaurant, businesses.

The good news is a business can work to improve their rating, and if only a few hundredths of a point away from the cutoff number, they can see a whole 1/2 point jump in the stars.

Additionally, A Nielsen survey revealed that 82% of Yelp users visit the site when preparing to spend money at a local business, and a Harvard study found that a 1-star increase in Yelp rating can lead to a 5 – 9% increase in revenue for a restaurant.

Can Google Offers pull it off?

Can Google Offers pull it off?

Everyone’s questioning whether Google offers will be able to execute like Groupon. Google has launched in Portland OR so far (beta), and we’re keeping an eye on it.

This latest offer show’s they can sell enough to crush it just like Groupon.

Mississippi Studios and Bar Bar
$7 for $20 towards food, drinks or an advance show ticket at Mississippi Studios and Bar Bar
Organic burgers and inventive cocktails
Music venue with live, ticketed shows
Patio summer series with free performances

PURCHASED: 1,189

There’s more to say of course, but they have the fundamental piece – real B2C sales.

 

Daily Deals Consulting Services

Daily Deals Consulting Services

We offer Daily Deals Consulting on product development, sales & channel strategy, affinity programs, list building, expansion and exits, and more.

Daily Deal Sites contact us for deal sourcing for one of two reasons usually:
One – they’re not terribly effective in their own selling, or
Two – they simply want to get to some new markets faster.

It’s the publishers in the first case that usually can benefit most from Daily Deals Consulting. The hang-up might be the selling, or it could be the product itself. Is the site sufficiently differentiated? Is the offer compelling enough? Competition is tremendous right now, and publishers need to run faster and work harder to win the same amount of business as twelve months ago.

Why you need a Daily Deals Broker

Why you need a Daily Deal Broker:

Whether you are a repeat deal merchant or looking to test the Daily Deal waters, there is more to Daily Deals than just a big discount. Merchants need a Customized Deals Campaign, just like they would a marketing campaign. A Deals Campaign is marketing that work for your business, not only a deal site trying to build their audience.

Daily Deal Brokerage / Broadcasting
Why work with only one or a limited number of sites, when you can make your deal available to the widest array of publishers? Using market intelligence of past deals sales, an annual Deal marketing campaign can be assembled. Considerations include merchant’s average ticket, market demand, terms, timing and more.

      Deals Brokerage benefits include:

 

  • Save time, by eliminating multiple deals negotiations
  • Save money, by controlling deals splits
  • Save time, by eliminating ongoing deals negotiations
  • Gain visibility with consolidated reporting and tracking
  • Deals that are on message and support the brand

 

You are a merchant using Daily Deals. You are in the right place!

Daily Deals Broker

We know this about you:
You are being called by lots of random Daily Deals sites (publishers)
You want to use Daily Deals on a regular basis, but use them intelligently. And not break the bank.
You want to improve the overall “campaign” ROI, and so, you want to improve conversions of deals to repeat customers.
You are in the right spot! With us, you can have access to multiple services, with one point of contact, for less time & money.
We’re Daily Deals Broker – we assists merchants with Daily Deals on 90 sites including Yahoo, AOL and Facebook.
  • Are you running a Deal now, and have extra capacity? Call us; we’ll get it out to another publisher ASAP.
  • Are you looking for a way to track your redemptions and increase your conversions? Call us; we’ll give you the tools.
  • Are you looking at running your next deal, with no waiting? Call us; don’t wait.
  • Are you thinking you need to plan a year’s worth of Deals, like you would any marketing? Call us; we’ll also help get your ROI up.
Call (888) 993-9726 or complete the form at the right, to start a discussion about your Deal Campaign.

Copy-writing for Caffernet

Even the best traditions need an update, and your wine is no exception. Caffernet take it one step further. Caffernet is a lush, premium red blend infused with a touch of natural caffeine extract.

Do our grapes grow faster? Maybe. No comment. But we can tell you that each vintage of Caffernet is vinified with the utmost respect for the traditions and practices of centuries of winemaking, while still keeping an eye on the future, and the people who shape it. If you get a charge out of life, then Caffernet is for you.