SocialExpand Consumer facing Internet Marketing and Product Development Wed, 08 Mar 2017 17:04:23 +0000 en-US hourly 1 Wine Review Panel – Platform solution for wineries to engage more guests Mon, 30 Nov 2015 18:14:33 +0000 Website build, web development, buddy-press social site, blog & SEO work.

Internet marketing: Blog & SEO.

SEO: Backlink building, PBN, Forum posting, Blog & silo-style content for maximum Google ranking.

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Gambrel & Co. – Positioning Craft Butchers as Savior Fri, 09 Oct 2015 17:56:15 +0000 Challenge: Ensure market traction for a local craft butcher focusing on organic and sustainable meats, in a market of saturated “organic” offerings and full service stores such as Whole Foods.

Plan: Cast Whole Foods as the “can’t-trust” Establishment. Go OLD SCHOOL: From font/interior design, to ‘text-only’ email updates with down-home feel. Plus some Instagram for the foodie hipsters! Save the planet with sustainable farming and meats.

If ever in the San Francisco mid-peninsula, find them in Redwood City & online at

Gambrel & Co.

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Basketball Website Development – Rebuild with social site platform BuddyPress Thu, 08 Oct 2015 18:20:55 +0000 Website build, web development, updated look and functionality of site, added buddy-press social functionality, added paid membership functionality, blog & SEO work.

Internet marketing: optimized E-mail list marketing.

SEO: on-page SEO for maximum Google ranking.

]]> 0 – Wine Product Development, eCommerce, email marketing Wed, 07 Oct 2015 16:16:09 +0000  – A flash sale site and eCommerce store selling wine to consumers nationwide.

Heavy use of email and referral marketing.

Store & cart built on the Shopify eCommerce platform.

New product test: “Wine In The Cloud,” where all wines purchased at NuCellar and other area stores or wineries was stored, cataloged and shipped on demand. This new product received decent feedback, but not enough to formerly launch.


NuCellar - Online Wine Cellar

NuCellar – Online Wine Cellar

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Caffernet – New wine product positioning Tue, 30 Jun 2015 19:56:56 +0000 Caffernet is a new wine product launching via Kickstarter. They needed to position the wine appropriately for Millennials while still maintaining a premium price point.


Copy writing / Branding & Positioning

Even the best traditions need an update, and your wine is no exception. Caffernet take it one step further. Caffernet is a lush, premium red blend infused with a touch of natural caffeine extract.

Do our grapes grow faster? Maybe. No comment. But we can tell you that each vintage of Caffernet is vinified with the utmost respect for the traditions and practices of centuries of winemaking, while still keeping an eye on the future, and the people who shape it. If you get a charge out of life, then Caffernet is for you.

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Local SEO Sat, 30 May 2015 23:58:03 +0000 local Realtor in South San Francisco needed optimized content and SEO to attract new leads from Internet Marketing. We researched and wrote proper content, and applied the power of a PBN to it.


SSF properties

]]> 0 – Internet Marketing Service Launch, e-mail marketing, website Fri, 08 May 2015 16:31:05 +0000 – ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT ONLINE REPUTATION MANAGEMENT

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Globedrifter Tours – Online Sales and Marketing Thu, 23 Apr 2015 17:57:37 +0000 Challenge: Maintain growth trajectory with online sales and marketing systems.  Need solutions that can work when team is tied up overseas, often without net connection.

Solution: create marketing and sales systems that can operate autonomously for a week.

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VinMarketer – Optimized Sales Funnels for Wine Brands, e-mail marketing, website Thu, 09 Apr 2015 16:21:36 +0000 Challenge: Helping wineries convert more touch points (tasting room and wine event visits) into useful contact info such as email? In essence, to expand the sales funnel to more of the “somewhat interested.” Suite of services assembled to provide services to solve issues.

Website, blog & SEO work.

Internet marketing: Email list marketing to winery tasting room staff. List culled from web & niche trade site.

SEO: Backlink building, Forum posting, Blog & silo-style content for maximum Google ranking.



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FarmADoor – Organic, Direct-delivery, from Farm to Door! Wed, 08 Apr 2015 16:40:42 +0000 FarmADoor – Niche site in development for organic and sustainable direct delivery of farm fresh food!.

URL is baking now, being indexed by google and backlinks building. Expect a DA of 10-20

Domain and Directory Plan for Sale – Contact Us - Direct Farm to Door – Direct Farm to Door

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