portfolio - GAC

Gambrel & Co. – Positioning Craft Butchers as Savior

Challenge: Ensure market traction for a local craft butcher focusing on organic and sustainable meats, in a market of saturated “organic” offerings and full service stores such as Whole Foods.

Plan: Cast Whole Foods as the “can’t-trust” Establishment. Go OLD SCHOOL: From font/interior design, to ‘text-only’ email updates with down-home feel. Plus some Instagram for the foodie hipsters! Save the planet with sustainable farming and meats.

If ever in the San Francisco mid-peninsula, find them in Redwood City & online at http://gambrelandco.com/

Gambrel & Co.

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