NuCellar.com – A flash sale site and eCommerce store selling wine to consumers nationwide.
Heavy use of email and referral marketing.
Store & cart built on the Shopify eCommerce platform.
New product test: “Wine In The Cloud,” where all wines purchased at NuCellar and other area stores or wineries was stored, cataloged and shipped on demand. This new product received decent feedback, but not enough to formerly launch.